We focus on what truly moves the needle for startups:

• Targeted Support – We help you tackle the areas that matter most, from funding and strategy to marketing and growth.

• Hands-on Approach – Our support is personalised and practical, not just theory. We work with you to solve real problems.

• Measurable Impact – We focus on results you can track—whether it's progress toward funding, improved marketing, or business model clarity.

• Complementary Services – Our work complements what accelerators, incubators, and hubs provide, giving you a more complete support system.

Our services are designed to be accessible, with packages starting from $150. We offer a range of options tailored to different stages of business and budgets.

Not sure what you need yet? Book a free consultation and we’ll help you explore the best next step for your startup.

Startups Australia was founded by Dr Lydia Canovas, an experienced entrepreneur, investor, and startup advisor with a PhD in business and a passion for innovation.

After co-founding a private investment firm in Europe, Lydia relocated to Australia, where she supported over 350 startups as a senior advisor and growth lead at Smart Precinct.

She’s worked closely with accelerators, investors, and government, and brings deep experience in strategy, funding, and founder support.

Startups Australia was born from her insight that many founders need more practical, hands-on help to grow sustainably—not just high-level advice.

Today, her experience shapes the way we deliver meaningful, action-focused support to entrepreneurs across Australia.

Absolutely. While we're based in Townsville, our services are fully online—so we work with founders all across Australia and even internationally.

Here’s how we typically support clients:

• Initial Consultation – A virtual meeting to understand your goals and needs

• Strategy Development – We create a tailored plan using collaborative tools

• Ongoing Support – Weekly, fortnightly, or monthly virtual sessions depending on your needs

• Project Updates – Regular check-ins to track progress and stay aligned

Our remote model keeps things flexible, efficient, and cost-effective—no matter where you're located.

We work with founders at all stages—from early idea to growth. Whether you’re validating your concept or preparing for funding, we tailor our support to your stage and goals.

Absolutely. Many of our clients come to us in the idea or planning phase. We'll help you test your concept, define your model, and plan a smart path forward.

We guide and co-create with you using proven frameworks, templates, and feedback—not just done-for-you services, but collaborative, strategic support.

We’ve worked with startups across tech, health, education, circular economy, social impact, and more. If you’re not sure if we’re the right fit, book a quick call.

We’ll provide a clear action plan or proposal based on your goals. From there, you can choose a one-off service or ongoing support.

Getting started is easy. Just book a free consultation or reach out through our website.

We'll take the time to understand your startup goals and walk you through the services or tools that are the best fit for you.

No pressure—just a conversation to explore what’s possible.

Startups Australia provides practical business support to help founders build sustainable, scalable startups. We focus on strategy, marketing, and funding—addressing key challenges like business model development, funding readiness, and early-stage growth.

Our services are designed to complement existing support from accelerators, incubators, coworking spaces, and business hubs—not compete with them.

We offer practical, targeted support for startups—from idea to investment. Our core services include:

• Business Model & Strategy Development Clarify your vision, define your offer, and map out a clear path to growth

• Marketing & Brand Positioning Develop a message that connects, and a strategy that attracts your ideal audience

• Funding Strategy & Grant Support Discover relevant opportunities, prepare funding applications, and craft your investor story

• Pitch & Investment Readiness Create a compelling pitch deck, outreach emails, and materials that get noticed

• Digital Startup Toolkit (Coming Soon) AI-powered templates and tools to help you move faster, with less guesswork

• Startup Coaching & Strategic Advice One-on-one or program-based guidance tailored to your goals

Startups Australia is ideal for founders who want clarity, structure, and expert input—without hiring an agency or navigating it all alone. If that sounds like you, let’s talk.

Our services are delivered by a team of experienced startup advisors, led by founder Dr Lydia Canovas, a seasoned entrepreneur and investor. Together, we bring a mix of strategy, marketing, funding, and innovation expertise to support you with practical, well-rounded advice.

You’ll always work with someone who understands your challenges—and knows how to move you forward.